Our Corner Space was great
If you haven’t seen or heard of the FN Platform Show, then surely you’ve heard of MAGIC. No, well then you aren’t alive, please check your pulse. These two industry trade shows along with 3 or 4 others in the same city at the same time, make up the largest Apparel and Footwear Shows in the world. It’s referred to as MAGIC, and takes up All of the Las Vegas Convention Center and all of the Mandalay Bay Convention Center in just 3 days.
Sockwa was ready to try this critical show and share what we’ve accomplished with the footwear world. It was an eye opening experience in many ways, and we are still sorting through the details of what happened last week at the show. We met the movers and shakers of Footwear and Apparel. TV celebrities and the companies behind them. All the old and new brands in footwear were all gathered together in the South Hall row after row, all with the same white walls and similar presentation. An even playing field for all the brands to showcase their stuff.
We were not in the front of the show, but Rome wasn’t built in a day either. Our location was fitting for our first show. We found new potential customers from all over the world; Japan, Australia, New Zealand, United Kingdom, Colombia, and Canada to name a few. The question begs: Are the trade shows worth it? Is a four legged table that much better than a 3 legged table? They are essential for keeping a pulse on industry.
You can’t just rent a booth and show up. You have to know what you are selling. What the unique selling proposition is. What are the features that make your product so much better, and what are the benefits to the customer. In this case, the customer is not the end customer, it’s the store owner, or buyer of a category within a large chain of stores. It’s what you look like, how you act, what you say, the vibe you give off, and what you know, and how real you are being.
Sockwa wants customers for life. This philosophy is a long range one that must be founded on a solid foundation that helps people in every step of the supply chain. A triple win. We will gain your trust slowly, and constantly deliver better and better product more efficiently with more fun and zest and passion. Where we’ve come from, along with where we are right now, and where we will be going, are just illusions of reality anyway. Come with us on a journey for life.
David Zasloff
Founder
