Sockwa to Introduce Next Generation Minimalist Shoe at FN PLATFORM

We here at Sockwa are extremely excited to announce the latest addition to our growing lineup of minimalist shoes, the new ‘X8.’ Composed of a soft, breathable upper bonded to an ultra-thin, high-grip sole, we will be displaying the ‘X8′ beginning February 19, 2013 at the FN PLATFORM show in Las Vegas.

For those of you unfamiliar with the event, FN PLATFORM is the largest, most comprehensive footwear tradeshow throughout North America. Converging the global fashion community all under one roof, it is the ideal launching point for the X8. “The composition of the X8 makes it the perfect blend of function, comfort and most of all, fashion. As the X8 will demonstrate, Sockwa continues to produce the most tactile shoes available for those who would rather be barefoot,” expressed CEO David Zasloff. He added, “We’re super excited to see the reaction of our fans and future buyers of this product.”

Given their versatility, much like the G2 and G3, the X8 can be used for a diverse host of activities, ranging from travel to hiking and cycling. With a crushable, washable and extremely lightweight (less than three ounces each) disposition, Sockwa makes for an ideal second shoe to roll, stow and go.

“Many of our customers have been assessing the marketplace and inquiring when they would experience a minimalist shoe that emulated barefoot yet offered just enough protection and most importantly, breathability,” explained Zasloff.

Good for not only your feet and well-being, but for the environment as well. Sockwa are made from non-toxic, solvent-free, decomposable, readily recyclable, hypo-allergenic, anti-odor uppers along with rubber-free soles; thus, making them the perfect shoes for those to Tread Earth Lightly™.

For those attending the show, we encourage each of you to swing on by Booth 63323 to meet our team, demo our footwear and most of all, see what the game-changing ‘X8′ is all about.

More information on FN PLATFORM is available here.

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What people are saying about Sockwa

 

What the Sockwa?  

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Being quite new to “minimalist” running, I have tried to keep up on all the new research that continues to emerge on the topic of Barefoot (BF) running and Minimalist Shoe (MS) running.  I am a Traditional Shoe (TS) runner having run in stable, motion control shoes for 20+ years.  And during most of those years I’ve worn semi-rigid custom orthotics in my shoes. The original reaon for the orthotics was persistent hip and lateral knee pain when I first started running – and I just continued wearing the orthotics because they helped so well at the time.

I recently made the leap to MS (Minimal shoe) running, tossing my orthotics and stable, motion control shoes for the New Balance “Minimus” running shoe. I fell in love almost immediately – I loved the light weight shoe, and the fact that I could almost, almost, feel the ground beneath my feet.  But, I still felt like I was running like a TS runner – even with the minimal heel of the New Balance Minimalist – I continue to land with a heel strike running form. The good news was that I was able to run with minimal protection and without orthotics and without my old hip or knee pain.  I cannot attribute the minimal shoe or lack of orthotics to painfree running – it is just as likely that 20 years of running allowed me to positively adapt physically to running.

In any case I was also intrigued by the notion of barefoot running (BF running) and have the ambition to one day run “like” the barefoot runner.  But, I want sufficient protection to the bottom of my feet. As most now know, BF embraces a midfoot or forefoot landing style of the foot, rather than the traditional heel strike pattern. I will be writing more about what we know in the research literature about the pros/cons of midfoot/forefoot striking compared with heel striking, but suffice to say there is sufficient research to entice me to try to make this transition as a runner.

Knowing that “true” barefoot running would require that I learn to land on my midfoot and/or forefoot (at least for higher speed running), I knew I needed to learn how to transition from my heel striking ways to that of the midfoot striker.  Unfortunately, the Minimus shoe was a bit too close to the traditional shoe to help me  sufficiently with this transition.  And while I am sure the Vibram Five-Finger would likely do the trick, I am “toe-space” sensitive. I am quite sure I would not tolerate toe socks – I cannot tolerate a single “big toe thong” type sandle…so, something between each toe was not going to work.

And then I stumbled upon Sockwa – through Twitter.  Clever name (Sockwa = sock with attitude) – these “shoes” slip on almost like a crew cut sock but they have sufficient minimal rubber on the sole to offer protection to the bottom of the foot.  The Sockwa G3 (which is what I am wearing) are deigned to allow for running outdoors. And because they have absolutely no heel reinforcement, no heel thickness at all, the Sockwa encourages the runner to land softly on the midfoot or forefoot, essentially as if running barefoot.  As soon as I slipped on my Sockwa G3′s I knew I was in for a treat.  My feet felt almost naked…and I was excited to go for a short run.  Kind of reminded me of the moccasins I wore as  kid playing in the backyard.

My first run was a combination of concrete road surface, gravel road, and rock/dirt trail.  I kept the run short (about 3-miles) but right from the start I knew I was landing on my midfoot and not on my heels. Even when I tried to land on my heels I did not like the sensation and immediately resorted to midfoot landing. This naturally required a slightly higher cadence, a shorter stride, and a bit more “tall” running posture – but, well, that is actually the idea – and the basic requirement of BF running.  I only wish I had picked a route that also had some minor hills – I just felt like I wanted to surge – which is unusual for me as a runner.  What a total joy – and I am not one to gush about running.  I anxiously await to see how I feel tomorrow…and am looking foward to my next run.  The G3 is super comfortable and feels almost as if running without anything on my feet - about as close to BF running as I’ll get – but with the requisite protection.  Thank you Sockwa!!!!!

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Serve’s Up With Sockwa at the AVP Championships

Sockwa is no stranger to the picturesque, sun-soaked beaches of Southern California. In fact, our innovative footwear brand that was founded on that very same sand, returned to our roots this past weekend as a sponsor of the AVP Beach Volleyball Championships in Santa Barbara. Already having served as a sponsor for the 2010 Hermosa Beach and Huntington Beach Opens, we had opportunity to head just miles south along the PCH and reappear before the pro beach volleyball world as we exhibited our Playas to an estimated 30,000+ fans in attendance on what was surely an action-packed, gorgeous weekend.

With a pool of beach volleyball big wigs, including Olympic Gold Medalist Kerry Walsh along with Phil Dalhausser, Todd Rogers, Jake Gibb and Sean Rosenthal, attendees flocked the Sockwa booth, inquiring about our brand, demoing our latest products and purchasing pairs of the Lo-Cut and Hi-Top Playa. “I’m very happy to see Sockwa supporting beach volleyball and the AVP tour,” said David Barnett. The Managing Director of Marshall Junction Partners added, “I’m excited that Sockwa continues to increase its visibility amongst the beach sport realm and anticipate tremendous share growth throughout the entire minimalist shoe market.”

Undoubtedly, it was exciting  to see the AVP back on the map. Despite the tour’s comeback spanning less than two weeks, the new regime succeeded in making the Santa Barbara come to life and we cannot wait for what’s in store for 2013. Though it may not have been identical to the preceding years’ AVP Tour, this regime did exactly what it had promised to do in making the Santa Barbara event separate itself from the past. And we are happy to say we were a part of it.

 

For more photos and posts from the event, head over to the Sockwa Facebook page.

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FN Platform Show: A Sockwa First

Sockwa Trade Show booth FN PLatform 2012

Our Corner Space was great

If you haven’t seen or heard of the FN Platform Show, then surely you’ve heard of MAGIC.  No, well then you aren’t alive, please check your pulse.  These two industry trade shows along with 3 or 4 others in the same city at the same time, make up the largest Apparel and Footwear Shows in the world.  It’s referred to as MAGIC, and takes up All of the Las Vegas Convention Center and all of the Mandalay Bay Convention Center in just 3 days.

Sockwa was ready to try this critical show and share what we’ve accomplished with the footwear world.  It was an eye opening experience in many ways, and we are still sorting through the details of what happened last week at the show.  We met the movers and shakers of Footwear and Apparel.  TV celebrities and the companies behind them.  All the old and new brands in footwear were all gathered together in the South Hall row after row, all with the same white walls and similar presentation.  An even playing field for all the brands to showcase their stuff.

We were not in the front of the show, but Rome wasn’t built in a day either.  Our location was fitting for our first show.  We found new potential customers from all over the world;  Japan, Australia, New Zealand, United Kingdom, Colombia, and Canada to name a few.  The question begs:  Are the trade shows worth it?  Is a four legged table that much better than a 3 legged table?  They are essential for keeping a pulse on industry.

You can’t just rent a booth and show up.  You have to know what you are selling.  What the unique selling proposition is.  What are the features that make your product so much better, and what are the benefits to the customer.  In this case, the customer is not the end customer, it’s the store owner, or buyer of a category within a large chain of stores.  It’s what you look like, how you act, what you say, the vibe you give off, and what you know, and how real you are being.

Sockwa wants customers for life.  This philosophy is a long range one that must be founded on a solid foundation that helps people in every step of the supply chain.  A triple win.  We will gain your trust slowly, and constantly deliver better and better product more efficiently with more fun and zest and passion.  Where we’ve come from, along with where we are right now, and where we will be going, are just illusions of reality anyway.  Come with us on a journey for life.

David Zasloff

Founder

www.sockwa.com

 

 

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Barefoot is Everywhere and Everyone is in the Game.

Thank you Vibram Five Fingers for opening up everyones eyes to the huge, untapped barefoot footwear market. What, you haven’t heard about this new trend in footwear and life, where less equals more. In 2006, VFF developed a shoe where each toe gets it’s own compartment and they removed the EVA Foam which traditionally cushioned the foot. As it turns out, apparently cushion and padding is a thing of yesterday. Sketchers didn’t get the memo, hence the ShapeUp and it’s enormous rounded sole.

Along comes Sockwa in 2008, minding our own business, simply trying to make a shoe from a sock. Easy enough according to friends and family. What about arch support, heels, cushion, and overkill? Ask Dr. Daniel Lieberman, a Harvard Professor who announced to the world in January 2010 that Barefoot Locomotion is healthier than all the bells and whistles on traditional footwear. Shocker, right, all we need is our own bare feet to navigate this planet. Well not so sanitary in restaurants, and disgusting in bathrooms. What then is the solution? Barefoot or Shoes? Continue reading

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We’re Making IT Happen!

you make it happen

I’m traveling through China with my VP of Ops, Darryl.  We are visiting vendors, potential new vendors, and siezing every opportunity to promote Sockwa and spread the love.  I’m proud to say that I’m wearing Cobalt Amphibian 1.5 on my feet at the moment and I love them.  So glad that our team has pushed and pushed for almost 4 years now, to make this happen.

Today’s agenda is simple.  Make it happen.  We have all the parts and pieces lined up, and ready for production.  Supervise, Advise, and watch the magic happen.

Nothing is easy, or at least nothing worth doing is easy.   Two days on the ground so far, and we’ve been to 3 different cities in Asia, and we’ve got another 4 to go.  Off to the train.  See you with the NEW Amphibian soon.

the ZAZ

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What’s the Big Deal About a Millimeter?

To some, a millimeter feels like a hair and just doesn’t matter. To others, a millimeter feels like a foot, and matters a lot. It’s all about your perspective and the requirements for success.

When it comes to making shoes, depending on who you speak with, a millimeter doesn’t matter. If you speak to a brain surgeon, that same millimeter is the difference between life and death. Perspective and the specific situation is the real factor in the relevance of a millimeter.

Day 2 on the ground in China, and it started with a great nights sleep. 11 hours of pure REM and relaxation. That’s a step in the right direction to make up for skipping Sunday all together and staying up all night on the plane. Continue reading

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Happy Holidays from Sockwa!

Wishing you a Happy Holiday Season!

A cute video to get you in the holiday spirit!

Christmas Food Court Flash Mob

- The Sockwa Team

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Hopes for the New Year

Working at Sockwa has been life changing for me.  The people and the customers fill me with energy and optimism.  2011 is close upon us and we have some exciting plans for the next season.

So, keep a close watch!  Exciting things will be happening here at Sockwa. New products, new people and a bold move to make our products right here in the USA!

I can’t wait to see what unfolds in the new year.

~DK

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Made Right Here

When I was a child, nearly all product was Made in Taiwan.  Now a days a walk through any Wal-mart, Target, or Best-Buy all reveal the same thing; it’s nearly all Made in China.  For the past few years as well, Sockwa has been Made in China.  That’s all about to change for Sockwa.  In 2011, Sockwa will begin to develop footwear that will eventually be Made in America.

We’ve gained momentum in the our fight for simpler, more ecological, and more minimal solution for footwear.  Now, after rising production issues arise in China, coupled with tremendous raw material price increases globally, we had to look for a different solution.  Made in Vietnam?  Made in Indonesia?  Made in India?  Where does it stop?

Continue reading

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